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Gamification: Make Promotions Much More Fun for Your Audience

Gamification is nothing new. We’ve been using it for a long time now even before the internet era, whether it’s getting some candy after a dental visit or receiving rewards for a school exam. But with the advent of the internet and new technology, gamification has increased in popularity. Some marketers have taken notice and

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Comms in the Time of Coronavirus: How to Write Effective Digital Content

The coronavirus pandemic has not only changed business trends but also consumer priorities. It has emphasized what’s essential and what’s not. That perspective has shifted the entire digital marketing landscape, pushing copywriters and advertisers to change the way they communicate. Whether you work for a social media and PR agency or write social media posts

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Home Run Headlines: Skills You Need to Become a Good Sportswriter

For some, sports journalism is a dream career. You get to write about your favorite activities. There’s a chance you get to interview the greatest athletes in the world. Plus, you and everyone you know get to see your name on print and online newspapers, or even television. However, being passionate and knowledgeable about sports

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