Social media is the basis of many marketing efforts nowadays. Due to its widespread use, viral content is becoming the goal for many companies. Creating content that promotes your brand and hoping it turns into an overnight sensation may seem like hit-and-miss, but there are some common factors among all viral content pieces.
Here are some tips that you should keep in mind if you want your content to become viral:
Keep It Short
People nowadays have a short attention span. You will find the best results when you create bite-sized pieces of content. Longer pieces are also possible but the longer it is, the lower the chances to become viral. Videos should be viewable in 30 seconds to a minute while blog content should be scannable, which means shorts sentences and paragraphs. That is why lists go viral very often.
Connect With Your Audience
If there is anything that will make people share a piece of content, it is the feeling that they get from it. That is why you must connect with your audience through emotion. If you can make someone laugh or cry with your content, then you’ve got it. People like to share their emotions especially if it is happy or heart-warming. Aim to evoke an emotion with your content so that people will be willing to share it with others.
Have Sharp Visuals
One of the things you have to keep in mind when making content is that people are extremely visual. Plain text is not going to cut it. If you want viral content then you need a graphic design agency to help shape your visuals. They need to be sharp and unforgettable. This is why infographics are so popular when it comes to viral content. This is why you should not hesitate to reach out and find the right team. It doesn’t matter if the infographic design agency is in Dubai. As long as they can do the job and get it to you in time, then hire them.
Work With Influencers
Many people are followers and they will gladly share something that their idols post. This is where you need to contact and work with influencers. The great thing about it is that these people already have thousands of followers connected to them. If even a fraction of their followers share the post, then your content has a pretty good chance of becoming viral. Try to find some influencers that will work well with your brand and tailor some of your content for posting on their channels.
Provide Some Interaction
People like it if they can interact with the content you post. Quizzes are a good example of this. People can answer and they get results. But it is not only quizzing that can be interactive. Websites that allow exploration also provide that needed interaction. Immerse people into your content and they will want to share the experience.
Viral content is an incredible way to reach as many people as possible. It will take some effort, but it is possible to increase the chances of your content becoming viral. The tips above can be a big help with that. Keep them in mind so that your content can get the exposure it needs.
