Using Social Media Platforms to Achieve Your Marketing Goals

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You should try to familiarize yourself with the most popular social media platforms available. Doing that is helpful if you’re a business manager trying to promote your products and services using social media. It also applies to individuals venturing into social media marketing or seasoned marketers. Why? Firstly, it’ll allow you to achieve your marketing goals.

It’ll also help you find the right target audience. Lastly, you can maximize your brand’s reach on social media. You shouldn’t only think about the size of these platforms. You have to consider if the platform is the best fit for your goals and business. A reputable technology and PR company outlines some media platforms that may be the best fit for your brand.


Facebook is the largest social media platform. It has around two billion people using it monthly. On top of that, more than 65 million companies are using Facebook. You can also find more than six million marketers promoting their products and services on the platform. That makes it the best choice if you want to increase brand awareness. It can also help in improving your brand’s online presence on social media.

Facebook is easy to use because nearly all kinds of content work great. It may include stories, live feeds, videos, images, or text, but the site’s algorithm highlights compelling content. Your content should attract meaningful conversations or interactions between people. Optimizing your content for mobile is also advisable. That’s because 94% of their users access the platform through the mobile app.


YouTube is a video-sharing platform. It has billions of users that spend hours and hours watching videos every day. To start your marketing strategy, create a channel for your brand where you can upload promotional videos. It allows your subscribers to share, like, view, and comment. On top of being the second most prominent social media platform, it’s also the second largest search engine after Google.

You can also use YouTube for promoting your products and services, increasing your reach on the platform.


Twitter is a platform for politics, sports, entertainment, news, and more. It has a strong focus on real-time information, making it different from other platforms. Marketers also use Twitter for reaching out to their customers. It also has a unique feature that only allows 280 characters in a tweet, unlike other social media platforms with a higher limit.

More than 80% of customer complaints or requests happen on Twitter, according to marketers on the app.


WhatsApp is a messaging app popular all over the world. Initially, people used this app to stay in touch with their family and friends. Eventually, business managers started to promote their products and services through this platform. Its developers have begun to build its business platform. It allows business managers to have a good business profile. It’s where they can share updates with customers about their purchases.

It’ll also allow them to provide customer support. For small companies, owners can take advantage of the WhatsApp Business app. On the other hand, medium-sized and large companies can take advantage of the WhatsApp Business API.


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Messaging was a feature within Facebook, but Facebook turned Messenger into a stand-alone app in 2011. With that, Messenger has expanded on its features. Now, most companies can send the newsletter, create chatbots, advertise, and more. Having these new features allow companies to connect and engage with their customers.


Like Messenger and WhatsApp, WeChat turned into an all-in-one platform. On top of its calling and messaging features, you can use the platform for other purposes. You can use the app to book taxis, make reservations, transfer money, make offline payments, shop online, and more.

It’s a popular platform in China and other Asian countries. If your business is in those areas, WeChat can be a good alternative.


Instagram is another popular social media platform where you can post videos and photos. It also allows you to post a wide range of content, including live feeds, stories, videos, and pictures. Instagram also recently released IGTV for longer-form videos. Business managers must have their Instagram business profiles.

It provides them with rich analytics of your posts and profile. It also offers the ability to schedule your posts using third-party tools. You should learn about the basics of Instagram marketing to help you get started and reach your goals.


TikTok is gradually gaining popularity as a music video-social media network. In the first quarter of 2018, it got acknowledged as the most downloaded app. It has surpassed Instagram, Facebook, and other social media platforms. Users can add special effects or music to their feeds, edit videos, and record something up to 60 seconds.

Despite their reach, you should consider whether your target audience is active on these social media platforms for better results. Much bigger websites tend to talk about a wide range of topics and interests, making it more suitable for nearly all brands. Let a reputable service provider help you find the most appropriate platform for your brand.

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