A business’s success depends on many factors, with one unquestionable key ingredient — successful marketing. Cementing your business reputation is vital in the industry as it is your gateway to building relationships and links with potential and future clients. Thus, it is equally crucial to building your brand as it can either be a make-or-break necessity.
With the ever-changing business climate, one needs to stay in the loop as continuous innovation is a must.
That being said, no matter how well-managed a business is, one wrong move can start crippling everything you built with your sweat and blood. From well-reputed enterprises to small businesses, mismanagement and lack of good strategies and techniques in handling delicate and difficult situations could easily hurt your profit margin, reduce sales, and overall tarnish your name.
What can we do?
It pays to understand that no business is immune to this harsh reality. But with every problem, there is always a solution. Thus, it’s best to keep in mind that though it’s unavoidable, such obstacles are also preventive. That means there are several ways for a business owner to develop a good strategy and up their game to bounce back to the market.
Apple, one of today’s leading tech giants by market capitalization, has once been on the brink as the company was on the verge of bankruptcy in 1997. Had it not been for careful considerations and excellent marketing strategies, we wouldn’t have had the top-of-the-line technology and innovation we enjoy today.
Another notable example is the financial meltdown of Starbucks in 2008. One of the world’s largest multinational chains of coffeehouses almost didn’t make it in the late 2000s as thousands of stores were shut down in a struggle to repair its reputation due to its overexpansion. By providing a platform for their customer’s voices to be heard through social media, the retailer giant started to bounce back and enjoy positive growth.
Although the situations mentioned transpired in large corporations, it’s worth noting the takeaway from that experience, especially for small business owners. These examples prove that there’s no such thing as big or small when it comes to the challenges that companies face. Learning from it is vital. And refusing to have room for improvement and little to no knowledge will make anyone’s business more susceptible to crisis and be detrimental to its road to success.
The more time you spend building your business’s engagement and trust, the better traffic and engagement you’ll get. As Warren Buffet said, “It takes 20 years to build a reputation and five minutes to ruin it.” With that in mind, let’s dive into the smart techniques you can do to boost your brand.
Content Marketing
One of the strongest foundations to boost your business profile is to gain more leads, and though it may sound difficult for some, generating online leads is a piece of cake — if done right. Not only is it affordable, but it also has high effectiveness as great content marketing can generate thrice as many leads per day as compared to traditional outbound marketing.
Having a solid plan and consulting with highly efficient and professional digital marketing agencies such as Impressive.ie will certainly give your business an edge both in the market and from your competitors.
Partner with Social Media Influencers
Building connections is no longer limited to customer-producer only. Expanding your business and boosting your sales growth is now made easier and possible through partnering with celebrities online called social media influencers.
They can easily be found on social media platforms such as YouTube, Instagram, Facebook, Tiktok, etc. Influencers have established a good relationship, bond, and trust with their huge amount of followers who see them as a reliable source of information for the things they advocate, advertise, and whatnot.
Having them sponsor your product or business through their content will be of great advantage for your business and get the recognition it needs.
Create Social Listening tools
Sadly, no matter how much effort you put into something, you can’t please everyone. What works for one may not work for some. Thus, the social listening tools come in.
Though we do not have the power to control the complaints and conflicts that will arise in social media, we can regulate it by creating a resolution plan and assuring customers that the issue is being resolved and action is being taken. This way, your customers will know that you are doing your best to cater to their needs and listen to them.
A good reputation is vital for any business thriving to stay afloat in the industry. Keep your eyes on the prize and focus on the goal. Always be vigilant and make it a point to be two steps ahead.
