Caffeine Craze: 6 Good Reasons to Invest in It

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Coffee and coffee-based products are practically everywhere — from convenience stores and posh restaurants to hip coffee joints and supermarkets. This is no surprise since coffee is the second most sought-after commodity in the world next to crude oil.

People across different cultures have been consuming coffee for millennia, which explains why it remains popular to this day and why it would probably remain as such for several more centuries to come.

If you’re a coffee lover like the other billions of people worldwide, you know perfectly why this magical product is like manna from heaven. It keeps you up on your feet during all-nighters where you have to stay awake to beat a deadline and help you stay alert during times when being awake is such a struggle and you’re on the losing end.

The coffee industry and resulting caffeine-based craze have, ultimately, been feeding billions of mouths and creating boundless opportunities for growers, packaging plants, big-ticket companies (like Starbucks and Coca-Cola), and budding entrepreneurs.

Here are six of the best reasons why you should invest in the coffee business and jump into the caffeine craze right now:

2 cups of coffee

Caffeine products are cult favorites.

Millions (even billions) of consumers buy coffee and caffeine-based products on any given day. That translates to billions of coffee cups (500 billion, to be exact) consumed in different forms like brewed and instant coffee, among others. This already strong following of sort means that you can tap into this ready market whatever business or product you have in mind that is coffee-related. It’s a business opportunity that you can hardly find in most products or commodities out there.

It’s a huge market.

As mentioned, coffee is the top 2 most traded and consumed commodity next to crude oil. The coffee industry as a whole is estimated to be worth more than $100 billion, with the coffee export segment raking in around $20 billion annually. Additionally, the industry has an estimated 5.5 percent yearly compound growth rate, with the United States, China, Panama, and Kenya among the countries with the highest projected overall growth. In the U.S. alone, the coffee industry makes up about 1.6 percent of the country’s annual gross domestic product (GDP) with consumers spending some $74 billion worth of coffee and providing jobs to more than 1.6 million people.

It’s highly accessible.

Coffee is a highly accessible commodity that is practically found everywhere, even in countries that are not culturally crazy about caffeine such as the United Kingdom where tea is the beverage of choice. You can grab a coffee or any caffeine-based products in supermarkets, malls, diners, bed-and-breakfast, convenience stores, residential dining tables, offices, and industrial workplaces. Whether you’re in a typical American home or lounging somewhere in the hinterlands of North America, you’ll surely find coffee or caffeine products waiting for you to consume.

There are plenty of caffeinated products to produce and sell.

There are also caffeine-based products such as chocolate, soda, and energy drinks — all highly popular products among people of all ages. Among these products is the rapidly-rising caffeinated water or fruit-flavored water product line, which is touted as a great coffee alternative with similar benefits. It offers coffee benefits minus the health hazards of diet sweeteners, calories, and sugar which are found in traditional coffee-based commodities. All of these caffeine-based products mean that coffee lovers are always excited about upcoming products or happy with the options that they have at their fingertips.

Consumers love the health benefits of coffee.

Coffee has a range of health benefits that make them well-loved by billions of consumers. For one, coffee promotes alertness, improves mental function, reduces risks of disease like diabetes, hypertension, and some types of cancers. Coffee likewise eases pain levels and contains powerful antioxidants that are proven beneficial to a person’s health and well-being. These health benefits make coffee such a hit among health-conscious consumers, thereby turning it into the number 2 most viable commodity in the world.

It’s proven to help keep one awake, alert, and productive.

Coffee is the go-to product for individuals who need to stay alert and awake to effectively perform their work or finish urgent tasks over long periods. This is the most common benefit and effect of coffee that makes it not only commercially-viable but perfect for enhanced productivity as well.

These five reasons should pretty much convince you that investing in the coffee craze is a sound business decision. So, just take the plunge, trust the process, and prepare yourself to sing your way to the bank once the profits from your coffee and coffee-based products start coming in.

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