When Alexander Graham Bell invented the telephone, people saw it as an amazing advance in communications technology. Today, phones are easy to carry around and are a necessary part of daily life for billions around the world. The mobile phone is no longer just for communication; it’s also for information and entertainment. People use it to pay bills, play games, talk to colleagues and loved ones, and more.
With so many people spending more time on their phones, it makes sense to direct your marketing efforts to mobile users. Mobile marketing creates engagement and helps you build a personal connection with your customers. Investing in mobile campaigns is also less expensive than traditional marketing efforts, like TV and billboards, and better targeted.
Here are four ways you can use mobile marketing to drive your business:
Mobile Apps
If you want to invest more heavily in mobile marketing, create an app for your business. An app serves many functions. It supports e-commerce, promotes engagement and accepts feedback from customers. You can develop the app in-house or hire a reliable mobile app development service.
Your app needs to reflect what you want to achieve in your business. If you’re going to drive sales, you’ll want an app that supports purchasing. If you want to promote your loyalty programme, your app must encourage customers to collect points and retrieve rewards. Make sure that the app easily loads on a variety of smartphones and tablets.
Mobile-Friendly Website
People search more on their mobile phones than on their desktop devices, which is why your business’ website must be mobile-friendly. No customer wants to access a poorly designed mobile site, and they’ll go somewhere else if it takes time to load.
Also, having a mobile-friendly site allows customers to find your business right away. This is because Google changed its search algorithm so that mobile-friendly websites rank higher in search results. To improve rankings, use a responsive design so that your website will display correctly on smartphones and tablets.
Social Media
Mobile users spend most of their time browsing social media. To attract these users, be present and active on popular social media platforms like Facebook, Twitter and Instagram. Share the content and updates from your website and emails on social media. Use exciting videos, photos and infographics to grab the attention of your target market right away. Also, keep your posts short, concise and to the point.
Social media is also a useful customer service tool, as users can give feedback right away instead of going to your website. Since social media is a quick way to provide feedback, clients also expect a fast response.
SMS Marketing
SMS marketing is an effective way to drive immediate demand for your business, as people check their texts as soon as they receive them. You can use text messaging to send personalised offers and reminders, and you can respond to inquiries and concerns quickly. Each message costs only pennies to send, and all incoming calls are free.
For an SMS campaign to be effective, the text message must be short and must have a clear call to action, as the customer will want to understand why you’re contacting him or her.
Mobile Payments
Mobile users rely on their devices for daily tasks, including paying for bills and in-store purchases. It takes less time to pay through your phone than falling in line to swipe a card or pay with cash. This means your business can process more sales in a short amount of time. Customers will remember how fast and easy it was to pay, which can lead to increased loyalty.
Mobile marketing is an excellent part of any business strategy. Its ease of use, low cost and proven success rates are a few reasons businesses benefit from it. By taking advantage of mobile marketing tools, you can boost your brand and give yourself an edge over the competition.
