You can ride the rising popularity of cornhole board games to grow your business sales. You only need to turn the boards and bags into branded promotional merchandise, and you will reach a great many people.
It might come as a surprise, but your journey to the top might begin with a set of regulation cornhole bags. Chances are, you’re having a hard time making the connection between the two. Well, there is, and it can work out in your favor if you plan it well.
See, these bags are a core component of cornhole, which is proving to be a famous American pastime. Brand the cornhole bags, and the board gives you a chance to embark on an effective targeted marketing campaign. These games will put you closer to your prospects.
Understand the game’s popularity
As with any successful marketing campaign, you need an in-depth knowledge of the target market before launching. Therefore, you need to establish the reputation of the cornhole game within your locality. You need to know which section of the market is enthusiastic about it.
That way, you get to determine the spending power of the target population as well as their product or service preferences. Branding these boards is going to cost you some money. Thorough market research lets you target the community that offers a high return on investment.
It also informs you of the number of people involved in a typical game as well as how often they play. Do your target population hold the games on Sunday in their backyard? Or do they hold elaborate tailgate parties on the regular?
The answers to such questions can help shape your marketing and branding strategy. Only by carrying out detailed market research can you get these insights. It’ll help you set your marketing budget as well.
Develop the design template
A typical cornhole game involves two boards placed 27 feet apart while facing each other. Players from opposing team stand beside each board and take turns throwing the corn bags into the hole at the upper end of the board. That means they spend most of the game staring at these board and corn bags.
You need to come up with branding graphics that will pass the message without getting in the way of paying the game. They should be legible to team on either side from 27 feet. But your branding message shouldn’t distract or interfere with the ability to play the game.
The same case applies when branding the cornhole bags. You have three choices: regular corn filled bags, resin pro bags, and light up bags. The high-end resin pro bags are filled with resin pellets and are highly durable. Light up bags feature graphics that will glow and light up in the dark, letting players play after the sun goes down.
With the right approach, you can ride the popularity of the cornhole board games in America and grow your business. You can turn the game’s bags and board into opportunities to build your brand presence. You only need to supply the players with a set of branded bags and boards and leave them to their own devices.
